the challenge was to create a campaign that could help sell CARAN d’ACHE pencils to a tech savvy audience. My main idea for this was to use colours highlighted through the  use of hexadecimal colour codes, something that is mostly used by those using Photoshop or other such pieces of software. I also realised that it wouldn’t just be a young audience using this sort of software. The pencils would be mostly purchased by those with an interest in art, which could vary in age so I picked icons from a variety of audiences.